Our Courses
Pricing Strategy in Practice
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and...
Market and Competition in Pricing Strategy
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common...
Cost and Economics in Pricing Strategy
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and...
Customer Value in Pricing Strategy
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create...
Fundamentals of Project Planning and Management
Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more...
Bases de la Planification et de la Gestion de Projet
Les projets nous entourent. Pratiquement toutes les organisations gèrent des projets, que ce soit de manière formelle ou informelle. Nous sommes impliqués dans des projets autant chez nous qu’au travail. Les principes de planification et les méthodologies d’exécution...
Experiencing Design: Deepening Your Design Thinking Practice
How do we unlock the transformational power of design thinking? To do this, we must understand that this power lies not in what it encourages us to do, but in who it encourages us to become. We become design thinkers by experiencing design. In this course, developed...
Digital Transformation
Digital transformation is a hot topic — but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global...
Design Thinking for Innovation
Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need...
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage...
Customer-Centric IT Strategy
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects are over 50%. It’s possible to do better and it’s...
How to Finance and Grow Your Startup – Without VC
In this course we will be discussing the emergence of a new story about business. A number of new models of business can be built such that profits and stakeholder value go together, and this course explains how.