Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.


  • How to use the SWOT, competitor, and environmental analysis tools
  • How to assess an industry’s structure and how the competitive dynamics in an industry affect profitability
  • How to complete a capabilities analysis and how to use this analysis to guide decision making
  • How to analyze the advantages and disadvantages of four generic competitive positions


  • Capabilities Analysis
  • Business Strategy
  • Competitive Position
  • Strategic Analysis
  • Industry Structure


Registration deadline: April 30, 2023

Course will run from May 1st to June 30, 2023.