Digital transformation is a hot topic–but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global...
La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l’Université de Virginie, et encadré par les meilleurs experts en...
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge — and marketers in particular are increasingly expected...
Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d’informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est...
In this project-centered course, Darden’s Ron Wilcox and BCG’s Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You’ll use all three lenses (cost, customer value, and competition) to recommend an...
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we’ll show you how to implement competitive pricing and avoid...
