In this project-centered course, Darden’s Ron Wilcox and BCG’s Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You’ll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools, and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to the analysis of market prices, share, and industry dynamics—you will practice setting profit-maximizing prices to improve price realization. You’ll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

What you will learn:

  • How to use the three lenses to set an optimal strategic price to maximize revenue
  • How to approach a pricing case, glean information, and work through a complicated pricing decision
  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

Skills you will gain:

  • Competition (Economics)
  • Conjoint Analysis
  • Pricing Strategies
  • Executive Presentation
  • Pricing Economics

Registration deadline: September 30th, 2022

Course will run from October 1st to December 31st 2022.