Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It’s a lot easier to tweak the model and try things with something that’s sitting on a single page
In this course you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
What you will learn
- How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
- How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
- How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
- How to apply a test-driven approach to business model innovation
Skills you will gain
- Product / Market Fit
- Business Model
- Product Management
- Business Focus
- Corporate Innovation
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.