Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

  • Understand both what personal branding means and what it means to inhabit their brand
  • Establish themselves on at least three social media platforms
  • Create a mission statement for their personal brand
  • Build a board of directors for their brand
  • Become familiar with the basics of digital security and reputation management
  • Create a system for on-going brand maintenance

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts.

Skills you will gain

  • Personal Branding
  • Social Media
  • Management
  • Brand Management

The course will start in November 30th to January 10th, 2021.

How it works:

  • Apply for the course
  • Receive a course invite from Coursera
  • Accept invite and sign-in / sign-up to Coursera to take the course


Introduction to Personal Branding Course Application
This application is to participate for free with a cohort of learners in the Introduction to Personal Branding online course that will start on November 30th to January 10th, 2021. The course will only be open for the scholarship during the set dates so course materials must be completed by the set end date to receive a certificate from the University of Virginia.