Cost and Economics in Pricing Strategy

Cost and Economics in Pricing Strategy

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and...
Customer Value in Pricing Strategy

Customer Value in Pricing Strategy

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales–if you know what your customers are willing to pay and can leverage psychology to...